Suncor is committed to a set of goals and values that guide our business decisions. Central to this is the principle of a triple-bottom-line. This means managing our operations and growth plans in a way that enhances social and economic benefits, while striving to minimize the environmental impact associated with development.

• Suncor is tackling both global environmental issues such as greenhouse gas emissions and regional issues such as land use, reclamation, water use and air quality.
• Our approach is to invest in innovative technologies to improve environmental performance and reduce our impact on air, land and water.
• We're also investing in renewable energy — four wind power projects and Canada's largest ethanol production facility to date.
• We help build healthy communities through our investments in local non-profit groups — $57 million since 1998.
• We work with industry, governments and community groups to earn and maintain the trust of residents in communities where we operate.

Suncor Values

We believe that bringing our purpose, vision, values and beliefs to life is the responsibility of everyone at Suncor, including our employees, management and our Board of Directors. To achieve our vision, we place highest value upon the following key areas.

Leaders in Safety. Nothing is more important than protecting ourselves and one another from harm. That means safety is never compromised — for any reason. If we can’t do it safely, we don’t do it. Although safety is everyone’s responsibility, it begins with personal accountability and a "prevention mindset."

People & Relationships. We each play a part in creating a positive workplace environment that helps us be our best. Because each of us directly influences the quality and effectiveness of working relationships one interaction at a time, we work with one another in a way that builds mutual trust and respect. Open communication, respect and integrity are the foundation of how we interact with one another.

Leadership by Example. We strive to lead with courage, integrity, respect and wisdom. Leaders stand as a role model for our values, and challenge themselves and others to reach beyond our boundaries. Leaders are consistent with words and actions. Leaders listen, share and empower, and possess a burning desire to develop our people. Through good times and bad, those in charge speak the truth and lead without title.

Accountability. We understand that we are part of a whole — that our work impacts co-workers, other parts of the business and our stakeholders. Others are counting on us. Making a difference and adding value comes from our decisions, our actions, and our willingness to take responsibility for the results achieved.

Performance. With a focus on delivering outstanding results, we ensure the goals of the company prevail over those of individual business units or functional streams. We set aggressive but achievable goals, seek input and take immediate independent action when appropriate.

Continuous Improvement in Sustainability. In conducting our business, we balance the long-term economic and social benefits to our stakeholders, while striving to minimize the impacts to our environment.