Suncor Energy's Petro-Canada brand redesigns Petro-Points(TM) program
CALGARY, ALBERTA--(Marketwired - Jan. 5, 2017) - Petro-Canada, a Suncor business, today announced a redesigned Petro-Points program that is simple, easy to understand and offers increased value to its members.
The Petro-Points program, which launched in 1995, has historically offered its 4.5 million active members multiple ways of earning and redeeming points. Members will continue to have the choice of how to redeem their points, including: taking dollars off of any purchase, redeeming for fuel savings cards, and redeeming for gift cards at partner retailers; however the new program helps members redeem rewards sooner and collect points faster.
"We've been conducting research and online panels to help determine how we can add value to our loyalty program for our members," said Deborah Gullaher, vice president of sales and marketing. "We heard loud and clear that our customers want a program that's easy to understand, simple and intuitive-and most of all a program that gives great value for their Petro-Points. The changes to our program have been made based on what we've heard from loyal customers."
The redesigned Petro-Points program has simplified how members earn and redeem their points. The point levels required to redeem rewards have been reduced, some by 50 per cent, allowing members to redeem their Petro-Points faster.
The new program, which launched on January 3, 2017, is effective across Canada. Current Petro-Points balances will not change and Petro-Points never expire.
Learn more about the Petro-Points program and register to become a Petro-Points member at petro-points.com/faster
|Old program||New program|
|Collect Petro-Points on||Points collected||Collect Petro-Points on||Points collected|
|Regular Fuel||5 per litre||All Fuel||10 per litre|
|SuperClean, Ultra 94 & Diesel||10 per litre||All purchases(1)||10 per $1 spent|
|Car Wash||20 per $1 spent|
|Convenience Store Purchase||20 per $1 spent|
|Redeem Petro-Points & Save|
|Old program||New program|
|Redeem Petro-Points for||Points required||Redeem Petro-Points for||Points required|
|5 ¢ per litre Fuel Savings Reward Card||12,000||5 ¢ per litre Fuel Savings Reward Card||10,000|
|10 ¢ per litre Fuel Savings Reward Card||24,000||10 ¢ per litre Fuel Savings Reward Card||20,000|
|$1 off snacks and drinks||2,000||$1 off any purchase(2)||1,000|
|Super Wash or GlideWash||7,000 -10,000||Super Wash or GlideWash||10,000|
|$1 off fuel||2,000||$10 gift card at a partner retailer||10,000|
|Gift card at a partner retailer||Varied, based on retailer|
Suncor Energy is Canada's leading integrated energy company. Suncor's operations include oil sands development and upgrading, onshore and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knights' Global 100. Suncor's common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.
Petro-Canada, a Suncor business, operates almost 1,500 retail stations and 280 Petro-Pass wholesale locations nationwide. Petro-Canada's retail loyalty program, Petro-Points™, provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 25 years. For more information, visit petro-canada.ca.
(1) Excludes Taxes, Tobacco, Gift Cards and Transit Tickets
(2) Excludes Tobacco and Transit Tickets
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