- Suncor brought a little piece of the oil sands to the Suncor Street Festival during Grey Cup week in Calgary.
- Visitors tested their quarterback skills in a football-themed challenge for a chance to win prizes.
- Designed and built by Suncor employees, the activation featured a full-size haul truck tire.
Among the many attractions at the Suncor Street Festival, our activation invited visitors to take part in a football-themed challenge that combined friendly competition with a behind-the-scenes look at our business. After warming up at a series of interactive stations, participants put their quarterback skills to the test by attempting to throw footballs through mining tires of varying sizes. Along the way, they learned fun facts about Suncor and had a chance to win prizes.
Festival-goers also had the rare opportunity to see a full-size haul truck tire. Standing more than 14 feet tall, the tire provided the perfect photo opportunity and a glimpse into the scale and size of the equipment used in our mining operations.
This activation was brought to life by Suncor employees from across the business. From sourcing tires and developing concepts to fabrication and logistics, teams worked together to turn an ambitious idea into an experience that reflects the innovation, craftsmanship and teamwork behind our operations.
